YCN OASIS: INTIAL IDEA'S

To begin the development of my brief, I decided to reflect on what it wanted me to do. I decided to initially look at the messages it wanted to create and began to brainstorm across each header.

Messages

Below are the key messages we want to get across. You should get creative with words and bring these messages to life! Think about the contexts in which the customer will come across them. How can we engage them? how can we surprise them? How can we delight them? Have fun with it!

Message 1: Time slot delivery. (We offer delivery slots at a time that suits you)

Message 2: We accept paypal in store (just download the app)

Message 3: Personal stylist in store (We offer personal shopping experiences in selected stores)

Message 4: Student discount 15% off all year round (With a valid NUS card)

Message 5: Cant find your size? We will track it down and deliver it for free

Message 6: Free wifi in store

Message 7: Gift cards

Message 8: My Oasis Card (apply for a loyalty card to make shopping even sweeter)

Message 9: We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

The brief wanted the messages tone of voice to be chatty, playful, casual and friendly. To make the customer smile and speak to the customer like a best friend. From these brainstorms I decided to go with these 9 messages as my final as they were the most suitable tone of voice for the brief. 

- Dress to express.

- Style like no other.

- Just one click and it's yours!

- It won't break the bank!

- The perfect fit.

- www.

- Put it on the plastic!

- With love, from Oasis.

- Oasis on the go.