ASOS: BRIEF RE-WRITE

Today myself and Rinesh collated our research and decided to re-write the brief. From our research we found these main points to focus on:

• A more personal shopping experience:
• Quick few questions when app starts to ensure you only get shown things you would actually buy
• Clothes shown depending on body type
• Technical clothe matching depending on areas of your body you are conscious about
• Key styles for events such as nightlife and gigs
• Whats hot in high culture fashion/runway
• Section based on cheaper range of clothes and looks
• Style warnings or trend alerts for dos and dont's
• Notifications based on what sort of clothes you look at
• Suggestions strictly based on what sort of scene your into
• More accessory based looks for men
• Celebrity looks
• Categories based on music scenes, colours, and overall style
• More image based approach to actual page for item