PUBLICATION RE-DESIGN

For the final crit for our publication, our tutors analyzed our work when we were out of the room and gave us constructive criticisms.

FEEDBACK

• Nothing to say what it is to the public
• Confusing what it is
• Infographics could be improved
• The book should be the same size as the book casing
• Legibility of type

I agreed with most of the feedback I received and I was aware of these issues, specifically the legibility of the type and the sizing of the book inside the box. Most of these issue were created due to scaling issues that I didn't notice until the final print.

To prevent this from future projects I would either print out more prototypes or research scaling and sizing issues. I also think it was down to time constraints I spent a lot of time condensing my research which could have been an on-going process whilst I was researching.
Considering the feed back I received from my final crit I decided to make some design changes to my final publication digitally. I looked at 3 comments in particular and tried to overcome these problems.

Problem: "Nothing to say what it is to the public"

Original

The original printed box, just displayed a remodeled version of the illuminati eye symbol. This would have made no indication of what the publication was about to consumers who had no background knowledge to the subject.

Re-Design

Resolution: One of the first comments was that there was nothing to say what it was on the outside. I added the title of the book to the front flap of the book casing to make the purpose of the publication more explicit to my target market. I used the same font used in the book to keep consistency.

I also added a bar code to the back of my box, originally it was just on the inside of the publication, but to make it look more professional and legible to sell in stores such as waterstones it needed this.

Problem: "Legibility of type"

Original

The legiblity of the type inside of the book was at 6pt due to the shape of the pages. 

Experiment

Resolution: First of all I just made the text bolder to see if it would stand out more, but the thick weight still made some words look illegible.

Final Re-design

To overcome this I decided to experiment with the layout of the text increase the size. This overall made it look more professional and legible compared to the original.

Comment: "Confusing what it is"

My topic of choice is quite confusing in it's self so it's quite hard to identify if there is no background knowledge on the subject. Although I had a blurb of what the book was about it  was inside the box so the public wouldn't know unless they interacted with the box or purchased it.

Experiment

Resolution: I decided to experiment with putting the blurb in particular places to make it more explicit.