ASOS: LOGO

With our project name already established, I went ahead with creating logo's or fonts that could be potentially used for the 'Mode'. I created a multitude of digital outcomes in black to show to my partner to work with on further together.

From the outcomes we felt that a brush style font would work best for our project as it creates a more personal and friendly feel, also in our research into fashion publications and design. There has recently been a strong use of brush style font's so we felt this would help make our design look more contemporary.

Rinesh then went ahead and started developing the logo further from our initial idea's and we came up with this design as our final. For the logo we used EDO which we sourced from dafont.

We decided upon having the 'Mode' in two colours for the male and female side of the brief to direct our users on what content was suitable for who. Overall i'm happy with the design of our extended logo as I feel it communicates the tone of voice that myself and Rinesh wanted to portray and is done in stylish way.