OUGD505: MODULE BRIEFING

Brief

Produce a body of work that explores the relationship between content context and product in relation to your individually identified subject or theme. You should aim to produce a response that clearly and effectively exploits the function of your concepts in relation to:

A Brief History of....

A collection of.....

An Introduction to.....

Things you need to know about....

An exhibition of.......

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that may be suggested by your content or reflect your own creative ambitions within Graphic Design.

Background and Considerations

This brief is in three parts

Part 1:  Based on the introductory workshops develop a practical, visual and contextual investigation of a specific subject of your own choosing. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed cretive development. Your research and development of ths part of the brief should be documented on appropriate blogs and will be prented as part of your interim concpet pitch.

Part 2:  Develop a body of practical and contextual research that explores the relationship between TWO of the following areas of design.

Publishing & Editorial

Information & Way-finding

Branding & Identity

Product & Packaging

Retail & Promotion

One of these should be your primary focus of contextual research with the second allowing you to relate this discipline to the broader creative and professional contexts of graphic design. Your contextual research, critical observations and reflective evaluations should be documented on your Design Context blog and summarised in the design and production of a 16 page Design Context Publication.

Part 3: Develop and produce a practical and contextual response to your research that brings together your research into content, context, specific design disciplines and appropriate media/formats. Your response should explore the relationship bewtween product range and methosd/media of distribution as well as specific audiences, contexts and apropriate tone of voice.