Based on your research into 'A brief history of....' design a multi-page website that effectively informs a user about the interesting and informative facts, figures, observations and visual content that you ahve descovered. In selecting, organising and presenting your source material, you should consider the following:
- What are you trying to communicate? An idea, a concept, a message a lifestyle......?
- Who are you trying to communicate to? Why and what do you want to achieve?
- How will you use the creative potential of interactive technology to effectively deliver your content?
- what is the most appropriate/effective form of content? Text, Image, Facts, Statistics etc.?
- What is already out there and how can you adapt, modify, reuse or respond to it?
The relationship between your content and design deceisions should inform the tone of voice. Do you require humour, sophistication, authority, clarity or ....?
You will need to demonstrate an awareness and understanding of the relevant industry standard requirements of designing for web based delivery.
Theses will include:
- Web standard fonts, image formats, websafe colours etc.
- Drafting interfaces, layouts and storyboards.
- Creating images and layouts for web formats.
- Engaging and user-friendly interface design.
- Usability and navigation conventions.
- Content management of both files and page elements.
- Designing for an online audience
- Costings and hosting fees.
- Managing website creation briefs.
BACKGROUND + CONSIDERATION
Balancing the effective delivery of (or access to) content online content with the bility to deliver information in a visually engaging/appropriate is essential to succesful web design. It is the job of a designer to manage this balancing act by considering the informed use of design principles in the technically demanding (and at times restrictive) area of screen based interactive technologies.
You will need to explore the relationship between creative possibilities and the functional demands of the end user. How do you work creatively within the conventions, limitations and restrictions of designing for access via the web?
Consider the various functions of websites and how this will affect the visual reresentation of your selected conent. You should take into account the range of possible roles that graphic design plays in web based distribution. These include
- The utilitarian function of containing, organisinng, accessing and distributing information or products
- The marketing of the product as part of a multi-media age of access and distribution.
- The sales function and brand manifestation of conent, information or product at the point of delivery or interaction.
- Product identification and differentiation in amongst a visually competitive culture.
- A reflection of lifestyle,trends and behavioral patterns of consumers.
- Opportunities for adding value and stepping beyond the functional.
You should consider, recognise and reference existing modes, forms and formats of web based and interactive delivery where necessary.
MANDATORY REQUIREMENTS
To show a good understanding of design for web through documented and ongoing design and development.
Your content should demonstrate an understanding of design for web, which includes but is not restricted to layouts, usability, content management and designing for your audience.
Your finished product should show an understanding of the role of a graphic designer in web-based delivery, as well as demonstrating industry standard requirements.
Correct labelling of your work on your blog is essential. Failure to organise your work clearly will affect the assessment of your work.
Your content should demonstrate an understanding of design for web, which includes but is not restricted to layouts, usability, content management and designing for your audience.
Your finished product should show an understanding of the role of a graphic designer in web-based delivery, as well as demonstrating industry standard requirements.
Correct labelling of your work on your blog is essential. Failure to organise your work clearly will affect the assessment of your work.
DELIVERABLES
vidence of systematic and organised development of source material posted to your Design Practice Blog.
Evidence of research into appropriate contexts of designing for web and interactive technologies posted to your Design Context blog.
A fully functioning indexfile and supporting media ready for online hosting.
A pdf of 5 presentation boards summarising the key practical, conceptual and technical decisions made duringtyhe development of your site. This should be posted to your design Practice blog via Issuu.
Ongoing evaluation of your work posted to yur Design Practice blog.
A pdf of 5 presentation boards summarising the key practical, conceptual and technical decisions made duringtyhe development of your site. This should be posted to your design Practice blog via Issuu.
Ongoing evaluation of your work posted to yur Design Practice blog.
DEADLINES
3/12/2013 - FINAL CRITIQUE
10/12/2012 - STUDIO
15/01/2014 - FINAL
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