RESPONSIVE SESSION 2: TARGET AUDIENCE

Identifying the briefs we have chosen and re-writing them.

For the first part of session we were in groups of four and presented our briefs to one another. In my group was Issy, Laura and Ellen.

Questions

Is the brief clear?
Is it a good / bad thing that your stock is chosen for you?
What are the requirements for entry?
Would it react with a women's daily hygiene routine?

We then looked at our own briefs again and answered the questions below.

5 Most Important words.

Music
Illustration
Celebrate
Concept
XL Recordings

5 Most Important considerations

Concept it key
Consider the broad context in which illustration operates in the 21st century.
Should work in print and digital environments
A1 format
Don't be restricted by one medium

5 Related products

Album art
Posters
Record sleeves
Instruments
Beat makers

5 Related places

UK
London
Music Awards
Red Carpet
VMA's

I then received Issy's analysis on my brief.

5 Most Important Words

Independent
Worldwide
Illustration
Celebrate
Highlight

5 Most Important considerations

Illustration is most powerful when driven by a strong concept
print and digital concept
british record label
21st cent
Album launch worldwide

5 Related products

Other record labels
The artist
Album artwork

5 Related places

Festivals
Giggs
Award ceremonies
iTunes
Music stores

For the next part of the session we then answered questions based around the audience of our briefs. Fred explained that people who do well in the competition are people who identify an audience! So this is an important thing to consider.

Who is the audience?
Music lovers

Who should the audience be?
British / US people between the ages of 16 - 30 who have an eclectic taste in music, which is also home grown.

Who could the audience be? 
People in Britain / US / Europe who enjoy alternative music, between 18 - 30

Why?

• British company
• Current + new acts
• Alternative genres

What do they do?

It's very broad because a lot of people enjoy music

Where do they go?

Music festivals, giggs and concerts

What do they buy?

Music, event tickets, art, collectable and merchandise 

What do they want to be

Entertained, excited

The audience in reality are the judges, go in a different direction and flip the audience and the tone.

After listening to some other peoples approaches to the questions, I felt I could expand on mine further. I found this task useful in seeing what I hadn't considered, which are also important pointers. The task pushed me mentally to consider outside the box and create something really innovative and unique.