The feedback I received for my work I felt was very useful in helping me develop my work further and generating new ideas to make sure it met the brief.
Strengths
- Visual Identity well founded and recognisable
- Maintain white on black objects
- Simplicity and minimalism works
Areas of Improvement
- Menu backboard is too crowed, maybe to low brow. Minimal looks more professional - consider a cross hatch design?
- Don't fuss with promotional material for the restaurant, it's a high class restaurant and it will promote itself.
- Consider digital aspects more.
Considerations
- Look at 'Aqua' bar and restaurant on oxford street, the black door and black house.
- Ascender could maybe do with lifts and going up, this could be incorporated in your proposals.
- Mail shot for private functions or invite only.
- Don't propose the pasta jars, you audience are less likely to buy into it.
- Consider speed - for drinks will be quick, food longer,
- Packaging delivery box or a on the side if you wanter to sell the delivery pots.
- Stock quality, thick, textured.
- Create typography out of ice.
One of the things I was concerned about the most was if my restaurant was typographically themed enough. My group came up with some good considerations which are listed below. But the main one I chose to move forward with was how I could talk about the drinks.
They suggested I could refer to house spirits as bold, light, regular and condensed referring to the strength of the drink. I really thought this was a witty idea and decided to make an extra drinks board to refer to this.
I found today's crit really beneficial in the development of my work, I will take on board the comments and develop my work accordingly through the action plan below.
Action
- Experiment with menu names
- Strip back menu board design
- Begin to design the web and app features.
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