METHODS OF RESEARCH

Reasons why research is important

• Informs you on the subject matter.
• Helps to construct your ideas on how to execute the project.
• Explore and experience your subject matter.
• Helps you to understand your audience.
• Compare ideas against a form of feedback.
• Identifying factors into context and purpose.
• Develops a style and personal approach.

• Collecting data for questionaire's.
• Collecting imagery/reading resources online.
• Collecting primary research from target audience.

• Setting up focus groups to gain feedback on products and concepts.
• Questionnaire's to gain facts, figures and opinions.
• Visiting exhibitions to identify trends, competition and influence.
• Talk to internal, specialist professionals.
• Experimenting with media and production methods.
• Photographing peoples behaviour, architecture, documentation.
• Watching a film.
• Collecting current or historical examples.
• Market research into context.

If using a source material such as a book, you could gain various data and influence from it e.g.

• Quotes
• Opinions
• Statements
• Facts
• Statistics
• Feedback
• Analysis
• Visual information / material
• Information (useful?)
• Data
• Knowledge
• Examples
• Samples
• Documents

10 WAYS AS A GROUP WE CAN IMPROVE OUR RESEARCH.

1. Look for more written resources, data and facts.
2. Conduct more experiments that are relevant.
3. Take more pictures and document.
4. Visit more places that are relevant to subject matter.
5. Interview specialists / practitioners.
6. Explore / experience subject matter.
7. Experiment with different media.
8. Focus on a target audience.
9. Broaden our research resources.
10. Refine subject matter.

10 FACTORS THAT COULD EFFECT THIS.

1. Time.
2. Extensive subject matter.
3. Little available information for the subject matter.
4. Unreliable sources.
5. Lack of equipment, materials and sources.
6. Insufficient funds.
7. Team co-operations. 
8. Clients, criteria / criticisms.
9. Inaccessibly to information.
10.