From these thumbnails I really liked this one as a main idea. With this in mind I started to create some of the other variations digitally to see which one would work best. I already had a font in mind before designing it called Governor and played with a few different styles before choosing my final.
I started my digital variations experimenting with just the letter e.
But after some experimenting, to an unknowing audience they might not know what the e's stand for so I decided to experiment more with the full name to rectify this. I also made this decision due to these were common features I had came across in my research for website similar to mine.
After some more experiments I thought that these logo's were more effective and decided to chose the one above.
Taking into consideration my layout idea's I made the logo white as I was going to have a black navigation bar and made this image my final.
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