ASOS: DISTRIBUTION / PROMOTIONAL

One of my extended roles in the brief was to look at printed distribution and promotional material for the app. This was an on-going process throughout the module and had to be stopped and started again due to the design and aesthetics of the app.

Posters

I created a collection of potential poster designs for the app using blue and pink colours to show the representation of male and female users.

I couldn't fully complete these designs as I was waiting on images to be edited and the design of the app was still in development. I did take on my own initiative to create a style for the posters, however the inconsistency was going to be evident. Also these designs had to be discontinued due to re-reading the branding guidelines were the original ASOS logo could be altered or changed which is something I am glad we came across.

Mail Shots

After not being able to complete the poster designs, I started designing some mail shots in the form of a A6 two page spread. This would be distributed when a customers makes an online order and would be inside their delivery package detailing them on what the app was about.

Due to our app being catered towards both male and female I decided to create two mail shot designs for each sex.

I started off with the Female design using our signature beige / pink as a signifying on what sex it was aimed at and was the colours used in our app design. 

- Front

(initial final)

I experimented with type, image, layout, colour and hues to create a stand out style that would reflect the same features in the app design. With the images still being edited I just took on my own initiative to edit the designs myself.

- Inside

The inside spread of the flyer would be the same on both the male and female flyer with just some simple colour changes. I used the same fonts used throughout the app to show consistency and followed a 4x3 grid.

I tried to use the same patterns and designs featured with in the app also, so that the user could get a sense of the style we was trying to portray.

I also tried experimenting with changing the colour of images to reflect the same tone of the text, however I thought it took away from the whole design, so I continued to experiment with full colour images.

I showed my partner this design I had done and he suggested that I include an image of the app in context also for the page. I downloaded a mock up in photoshop and applied some of the app designs to the iPhone.

With this completed I again started to experiment with the layout and images until I found something that worked.

Whilst showing my developments to my partner I decided to quickly mock up the other design for the male flyer cover, using the same grid and style.

After talking throughout my designs my partner and I sat down together and made some changes to the designs to create something we both agreed on. The designs below and the final outcomes that were chosen. Although they are not what I expected there has to be a compromise when working within a collaborative in order to make both parties happy.

- Final designs

Due to the longevity of making sure the app was up to scratch we didn't have enough time or money to print out the printed material. So we decided to later digitally mocked it up how it would look on the presentation boards. In reflection I would have liked to have spent more time of these designs but the important part of the brief was to focus on the mandatories and make sure we had a strong concept and design of an App which we definitely achieved.