DESIGN IDEAS, PRODUCTION + ANALYSIS

With my newfound appreciation and understanding of typographic forms I was assaigned to manipulate exising letterforms that represented the word 'melt'.                                                  

For my set of letter forms I wanted to created a varied series, exploring different variations into the word 'melt' and it's meaning. I researched thoroughly into the word through the use of a dictionary and the different words where the inspiration and     motivation for my designs.

For the project I wanted to experiment with innovative ways of interpreting the word melt. I researched dictionary definitions to find further meanings and the words heat and fire came up as these are the main components for a melting reaction to happen.Through my research of type, I came across this font called "Seaweed fire AOE" so I wanted to experiment with this idea and see what I could develop.

I chose this font from my digital type research and the font is called "Earth heart", whilst looking for further meanings of the words melt I came across the phrase "heart melting - to soften a persons mood or emotion" I liked the concept of this and thought it would be fun to experiment with so I decided to try two outcomes with this font as I feel it looks like a heart without being to obvious or cliche and the round edges communicate a melting motion.

Through my artist research I decided to use Luke Lucas design for the Summerdayze poster as I thought the design was strong and indicated specifically to the word melt but put my own twist on it. I used a Cambria font to highlight where the 'W' would situate and would use the combining swirls from the other letters to so it would look like strawberry sauce on the ice cream scoop.

Through my definition research I came across the word expanding and I thought I could take that word further and create a good concept. I wanted to keep the design simple and straight forward so I used a pre-set font called Copper STD and layerd the 'W' letter forms on both sides to translate the movement and expansion of the letter form. I also liked the round edges of the typography which I think makes it look more liquefied.

I also wanted a simplistic design that I could free hand a design over the top of, so through my research of sans serif fonts I chose "Znikomit no25" I liked the shape of the 'W' and I chose to research sans serif designs cause I though the flicks would be fun to experiment with to create a fluid structure.

I really loved this typography called "meltdown" I think it embodied the whole melt theme and I liked the simplicity and structure of the letter form. Through my research of dripping letter forms I though this was the most clear and concise.

This was taken from graphic designer Alex Trochut " The New Classics" campaign I really liked the 3D concept and even though I researched possible typographies I though I could experiment with this one further. I also liked the splatter effect that I could move in to different positions and formats.

I wanted to explore the visual effects melting objects make apart from liquefied forms, so I chose the bubbling effect. I found this typeface on dafont and wanted to experiment with changing it's structure and colours to see what I could create.

For my last design I wanted to hand draw a design from scratch and wanted to experiment with shading and tones of a melting effect.

Tracing my designs

To create all my traced ideas I set up 10x10 formats on Photoshop, so I knew how big the letters had to be and traced over the screen like a light box.

For one of tracings I went with the obvious idea of an ice cream, to represent the theme of melting. I traced two formats so I could experiment with either a bigger cone or ice cream scoop for the final piece. I used an image I found on Google images and a pre-set font on Photoshop called Cambria. I wanted to also give it a graffiti style edge with the use of swirls which could also represent ice cream sauce.

I wanted to have a simplistic 'W' so I traced a font called "Znikomit no25" from www.dafont.com and through my research I was inspired by an artist called Si Scott so I roughly traced round one of his compositions and added my own twist to it by adding more droplets and a sinking effect on the left hand side of the letter form.

I traced one of my favourite typographic artist's Alex Trochut letter 'W'  and paint splatter from a promotional poster he did, I like the depth of the 3D letter and wanted to play with positioning and colours for the final design.

This tracing was inspired by the idea of the air bubbles that can form when something has melted e.g melted cheese. The font was sourced from www.dafont.com and is called Pustule.

 

This tracing idea was inspired by the idea of things expanding when melting e.g a solid candle becoming a pool of wax. So I decided to repeat the letter form with varying sizes to show this. The font was a pre-set font of Photoshop called Copper STD.

I really wanted a liquefied typography and I found one through www.dafont.com called "MeltdownMF" I liked the structure and format of the drips and thought it would be fun to experiment with on textures and monochromatic colours. 

I was inspired through my dictionary research of the word melt and came across to phrase "heart melting- to soften someone's emotions" I thought I could find and innovative way to experiment with it so I planned to do two designs on it. I found the font from www.dafont.com and its name was "Earth Heart".

Also from my dictionary research I came across the word fade and liked how I could experiment with different techniques such as cross hatch and shading. So I free hand drew a bubble writing style W, with the intention to fill it.

One of the main components to make something melt is heat and the unltimate connection to heat is fire. So I wanted to experiment with a typeface that had a flame structure. I found the font " Seaweed FirAOE" on www.dafont.com.

Design Analysis.

I annotated and analysed each trace to come up with possible ideas of what they would look like and how they linked to the word melt. This process helped me come to the final conclusions of the design and what to apply to the final piece.