Saturday, 20 October 2012

ILLUSTRATOR TYPEFACE

From the letters I had created from the previous alphabet soup task, I was assaigned to choose one of my letterforms and to base a whole font on it.

I scanned in two of my designs that I liked the most and compared the one I liked and looked  stood out the most appropriate the word melt.



I decided to use image one as I felt that the skills I had learned on Illustrator would really benefit the design and would look more aesthetically pleasing and innovative compared to the other design.

I wanted to simplify the font from it's original design to make it more crisp, modern clear. I researched other fonts on 'www.dafont.com' and chose a  block font to remain it's bold structure like in the oringinal design. The font I selected was called "" and I changed the outline to 5.point so create a solid line to stand out.



I began creating the typeface by using the scanned image and adding a trace layer mask over the top of the image, creating a clearer opacity. 

< trace layer mask image>

By using the pen tool I mimicked the lines creating the fluid textures and then applied them to my premade font.






When adding the lines and spatter marks I experimented with the angles and shapes depending on the structure of the letterforms. I did this by using the white arrow tool and either extended or removed parts of the line to fit with the frame of the shape.






In sticking with the original design I also added circle splatter blobs to add emphasis to the melting effect. I used the circle tool and added them on various letter forms where I felt they worked.



After Identifying the tools I needed to duplicate my design it was a case of copying and pasting the shapes I had made and manipulating them to fit in within the letterforms and adding the final circles for emphasis.


I also looked at experimenting with colour looking at the CMYK (cyan, magenta, yellow, key) pallet. Adding colour to my design either changed the visual quality or tone of my work and it was interesting at looking how it did this.


The magenta tone gave a uv shop light effect and really added feminity to the design.

The yellow tone made the letterforms hard to recognise and took away the strength of the design due to it's light, bright colour.

I particularly liked the cyan tone and I think it reflected fluidity due to the colour representing the sea and water, however the message I was trying to put across with the type was melt.



I decided on keeping the design black as I felt it was strong, bold and crisp, the simplicity of the colours and line quality worked well consistently and effectively communicated the theme of melt.


THE FINAL

After experimenting with colours I reassessed the design and added or extracted some if the textures and cleaned up the line qualities.



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