Typeface
Branding
After presented my typeface I
was assigned to replicate a known label, to see if it was legible.
Due to the fact my design was quite male orientated, due to the weight
and the image of a boy in it I thought it already allocated it's target
market and chose the urban clothing label 'Boy London'.
Boy London is a clothing label founded by Stephane
Ranynor in 1977 it has been seen on many celebrities from Andy Warhol to
Rihanna. The clothing experiments with the use of repeated patterns which is
what my design interprets.
Digital
Digital
Hand drawn
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