Saturday, 17 November 2012

TYPE + LEGIBILTY

The Arial Rounded typeface family

"Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc., and for display use in newspapers, advertising and promotions." - Source







The clearest font from the family
Arial Rounded MT
Point size : 72


  
The Rockwell typeface family

"The original Rockwell was produced by the Inland typefoundry in 1910, which issued it as Litho Antique; American Type Founders revived the face in the 1920s, with Morris Fuller Benton cutting several new weights.
The Monotype Corporation produced its version of Rockwell in 1934; unfortunately, some of the literature erroneously referred to it as Stymie Bold, thereby creating confusion that still exists today.
Rockwell is a geometric slab serif design, a strong display face for headlines and posters; it is also legible in short text blocks." - Source






The clearest font from the family
Rockwell STD
Point size : 72



The Apple chancery typeface family









The Times New Roman typeface family.

"In 1931, The Times of London commissioned the Monotype Corporation, under the direction of Stanley Morison, to design a newspaper typeface. According to Morison: “The Times, as a newspaper in a class by itself, needed not a general trade type, however good, but a face whose strength of line, firmness of contour, and economy of space fulfilled the specific editorial needs of The Times.” Times New Roman, drawn by Victor Lardent and initially released in 1932, is the result.
The Linotype version is called Times Roman. Research into legibility and readability led to a design that was unique in newspaper typography; it is based on old style (or Garalde) types, and has greater contrast and is more condensed than previous newspaper types." - Source





The clearest font from the family
Times New Roman MTStd
Point size : 72



The Birch STD typeface family.

"Birch is an Adobe Originals typeface designed in 1990 by Kim Buker Chansler. Birch is based on a Latin Condensed wood type found in a 1879 William Page specimen book; Birch is a particularly legible condensed display typeface notable for its angled serifs.
Use frugally in display work. " - Source



The clearest font from the family
Birch STD
Point size : 72



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