To start the second session of understanding the anatomy of type we looked at type and character and what they mean. We also looked at how we would categorize type within a context, placing the letter forms "ABC" with images or different colours. It was an interesting task as I found it hard to identify the characteristics of a font without it's context.
- Type is a form of illustration - looking at the characters
- " Type is speech made visible "
- Before type - story telling, oval traditions with accents, paces, emphasis, volumes, verbal and oral dynamics
- Visual language
- Italic - dynamics, creates movement
- Font
- Typeface
- Font,
- Family,
- Weight
- Stroke
- Uppercase
- Lowercase
- Tracking
- Kerning
- Serif
- Sans serif
- Script
- Blackletter
- Display
- Mono-type
- Symbol
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| There are 7 individual fonts = 1 whole typeface. |
Typeface: A collection of characters, letters, numbers, symbols, punctuation, which have the same distinct design.
Font: The physical means used to create a typeface, be it computer code, linthographic film. metal or woodcut.
Type categories
- Gothic : simple, stripped down, sans serif , modernist
- Roman : seif, calved stone element
- Block : headlines, short sentences, weight
- Script : handwritten, fluid, brush stroke
- Different ways of characterizing fonts.
- Different weights = different fonts and together = typeface.
- Bolder types are condensed.
- Key signifier for Helvetica vs. Arial is the shape of the full stop.
- Alphanumeric.
- Only one type of each font.
Legibility & Readability
The space around is what effects the legibility of a text - "counter"
- Legibility: is the degree to which glyphs (individual characters) in text are understandable.
- Readability: in the case in which it can be red and understood, influenced by line length, leading, justification, type style, kerning, tracking and point size.
- Tracking: the space of a font along it's base line
- Kerning: standard spacing of a font pulled together
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