- To construct meaning from visual images and type.
- Interpreting visual literacy of the present, past from a range of cultures and historical contexts.
- Producing images that effectively communicate a message to an audience.
- Visual communication is a process of sending a receiving messages. A shared understanding of signs, symbols, gestures and objects
- Is affected by context, audience, media and method of distribution.
- For a language to necessarily exist a group of people have to agree that one thing will stand for another.
When looking at this symbol the words that come to mind to represent it would be
- Add
- Plus
- Positive
The words all have different linguistic devices but somehow still are what comes to mind when looking at this one symbol due to it not having a context
Compared to this we would associate the + as a mathematical plus due to the fact it has been put into a context.
- Context is important to interpret meaning: historical, social, political ect.
- Understanding principles learnt throughout life and culture
- Semiotics: Sign, Symbols, Signifiers.
 |
| Apple inc. |
- Sign for apple electronics
- Symbolises an apple
- Signifies quality, creativity and lifestyle
Key elements of visual literacy in graphic design
- Frame
- Format
- Figure/form
- Ground
- Composition
- Visual dynamics
- Type
- Image
- Colour
- Layout
- Legibility
- Readability
The font's I chose.
Apple Chancery
Arial Rounded
Times New Roman
Birch STD
Rockwell
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