10 THINGS PUBLICATION

INITIAL CONCEPT

For my publication, I wanted it to be simple, yet fun and light hearted. I first made some brain storms surrounding my idea's.

Instead of having generic titles for my topics I created some play on words to bring across the light hearted tone.

THUMBNAILS 

I then generated 6 thumbnail designs for each of the double page spreads. 

I then enlarged and scaled this design as the majority of the thumbnails I liked followed this format.

DESIGN DECISIONS

I wanted to layout the publication using a verso / recto style for one spread and it juxtaposing on the next. I wanted the design to be like this as it was a different way of displaying the content opposed to the generic verso / recto way. It also gave the publication an opportunity to be fun which is what I proposed in my initial ideas.

I then considered how I could make the header pages stand out and act as a guide for the audience to read the content in the way I intended. I decided to use a CMYK colour scheme as it was something that was featured in the book and is relevant to graphic design.

For the font style I chose Blanch from Lost Type, I felt the type was very legible and modern which were features I had to consider to execute my design.

I wanted to keep the same type measurements throughout the design so I used these numbers as a guideline according to the Blanch font.

Headers: 100pt

Main body copy: 20pt

Sub headings: 36pt

DOCUMENT SET UP

I set up an A5 document on Indesign with a 3mm bleed, 22 pages with 20 facing pages.

FRONT COVER.

10. THE MESSAGE / TONE OF VOICE.

I started to create a mouth design by using an online vector to portray the message page on illustrator and saved the file as a tiff for high definition when it was transferred into Indesign.

I experimented with keeping the design central but I felt it didn't look right aesthetically.

I then experimented with it further manipulating the type, and lips until I cam up with this as my final design.

9. BASIC COLOUR THEORY

I created a 4x3 layout so tat the circles would fit symmetrically in the circles.
 

Initially I wanted to use 3 circles but forgot that there was more than 3 colours used in some of the basic colour theory headers. 

I then changed them to stacked circles, and then began adding the content.

 

For my initial idea I wanted to use circles to use the colour, however I felt it didn't look right aesthetically. 

Reflecting back on my design research I decided to try the squares and overall I felt it looked successful.

8. COLUMNS, GRIDS + MARGINS

I created a 5x4 grid to keep the consistency with the rest of the layout.

I then wanted the information to also act as an image, so I created the design to allocate what each thing meant.

 

This was my final design.

 

7. SEMIOTICS

6. TYPE VS. FONT

 5. READABILITY + LEGIBILITY

 

4. RGB + CMYK

3. PAGE SIZES

2. DIVINE PROPORTIONS

1. PERSONALITY