STUDY TASK 3 - SPEECH MADE VISIBLE

For our session we had to visual communicate an accent through experimenting with weight, scale and font. We also introduced from our previous session of using italics and bold to express intonation and depth.

Before choosing the font's I did some research to gain a grasp of the accents and the style of font to use on my context blog: http://j-saunders1215-dc.blogspot.co.uk/2012/12/speech-made-visible-research.html

The accents we had to communicate were:

Russian

 

Welsh

Pirate

 

Geordie

French

Irish

 

Jamaican

Yorkshire

 

Essex

Scouse

Austrlian

STUDIO SESSION -

Firstly we set out our accents into piles with our groups of 4. We then swapped with another groups work and arranged all of there cards into categories of accents. 

It was very challenging trying to figure out which font belong to which accent as the stereotypes of fonts either clashed with others e.g Pirate and Jamaican. Also the styles were also not explicitly clear.

However, the most easily identifiable ones were

• Russian: Soviet union, sharp, bold
• Pirate: Old, rustic, serif
• French: Script, sophisticated elegant
• Essex: Bold, tacky, bright, stars

We found these fonts where the easiest to identify due to pre existing stereotypes through historical contexts like France, being sophisticated and classy. To modern day contexts  like Essex through the TV programme that expresses the characters to be glamorous, fake and glitzy.

There are many visual dynamics that communicate different meanings to it's audience and help clarify it's purpose.

5 FUNDAMENTAL RULES OF TYPE.

1. No more than 3 different typefaces
2. Legibility
3. Readability
4. No more than 3 weights
5. Gothic or Roman only